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Who I am

I'm Han Lee, a product designer who believes good design should empower people to make better decisions.

I used be a sculptor, a tattoo artist, and an illustrator.
I still am a pretty awsome Amazon box toy-maker. 📦

How I think

To survive, you must tell stories.
– Umberto Eco

I've always been interested in how information becomes meaningful through context. As an artist, I learned to communicate through the arts. And as a designer, I apply those same principles.

I believe visual storytelling can give people the clarity and confidence they need to move forward.

How I work

My collaboration goal is simple:
making ideas tangible enough for the team to make better decisions.

The deliverable to bring an idea to life can vary in forms and fidelity, depending on what the team needs. I would use my best design justification to help the team make decisions effectively.

  • Staff Product designer

    Match Group / E&E / New York, NY
    Support team with hands-on contribution:
    • Product discovery workshop guide
    • Design principle mentoring
    • Tactical UI/UX iteration
  • Lead Product designer

    OkCupid / Client success / New York, NY
    Contributing end-to-end design cycle:
    • Design discovery
    • UI/UX iteration
    • Design system management
  • Product designer

    Thoughtbot / Client success / New York, NY
    Contributing various client projects:
    • Product consulting
    • Design discovery workshop
    • UI/UX iteration
    • Front-end engineering
  • Design manager

    Fareportal / Mobile app / New York, NY
    Responsible to lead the team:
    • Design quality management
    • Design system adoption
    • Product design thinking adoption
  • Design Lead

    Fareportal / Web app / New York, NY
    Leading UI/UX design process:
    • Design consistency guide
    • Design system ownership
    • Front-end engineering
  • UI/UX designer

    Fareportal / Booking engine / New York, NY
    Contributing UI/UX design process:
    • UI/UX look & feel
    • User flow design
    • Conversion optimization
  • Web / Motion Graphic Designer

    SB design studio / Web design / New York, NY
    Own Web/Motion design process:
    • Building online brand presence
    • Brand identity
    • Promotion video
    • Visual presentation