User persona poster

Analyze and visualize consumer data to build a group of user persona profiles

Project process

Collecting consumer data

External tools: CRM data collection, traffic analysis
Internal mechanism: feedback collection, booking data, user interview

Data analysis

Sample size determination to segmentize consumer profiles
Hypothesis testing/interview to breakdown behavior

Data visualization

Chart, illustration, and iconography

Visualizing information

Supplementary visual

Putting the supplementary image to serve the context should deliver the information implicitly.
This adds a specific meaning to the contents conclusively.
This is an effective visualization method for the qualitative data.
e.g., two different background images on two groups of keywords cloud (Fig.3, 4)

Project — Fig.3: Personality keywords - emotional

Project — Fig.4: Personality keywords - rational

Data visualization

This method would serve quantitative data well.
If the data represents a specific number, the chart will serve the purpose. e.g., a pie chart - Fig.6
If the data represents a trend, visual could be more contextual. e.g., social media usage - Fig.7

Project — Fig.5: Data visualization sketch

Project — Fig.6: Example of data presentation i

Project — Fig.7: Example of data presentation ii

Final outcomes

4 primary personas, 3 secondary personas, and 1 persona of potential consumer
Printed and presented by hanging on all meeting areas
Evangelize the whole team to specify persona in the product-related conversation

Project — Fig.13: Super organized recruiter

Contribution

Visual design

Directing overall visual concept and layout of the persona poster
Curating and visualizing information to present consistently and intuitively
Setting the color code strategy for segmentation

UX research

Collaborating with UX researcher analyzing consumer data
Collaborating with UX researcher searching internal data collection