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Works

Flight search redesign

at Fareportal

Redesign the flight search feature and other home page components for CheapOair iOS native app to improve funnel.

  • UI design
  • IA / NA
  • UX research
  • Wireframe
  • User flow
  • Prototype
  • Interaction
  • Visual narrative
  • iOS HIG
  • Front-end
  • Styled components

Checkout path redesign

at Fareportal

Re-architect and redesign the checkout process flow of CheapOair iOS native application to reduce the 'abandon cart' scenario.

  • UI design
  • IA / NA
  • Style guide
  • UX research
  • User flow
  • Wireframe
  • Prototype
  • Interaction
  • iOS HIG
  • Front-end
  • Styled components
  • Conversion optimization

Car listing redesign

at Fareportal

Revisit the information architecture of the car listing page and detail page of CheapOair native iOS application to improve the car rental process.

  • UI design
  • IA / NA
  • Style guide
  • UX research
  • Persona
  • User test
  • Wireframe
  • Prototype
  • Interaction
  • iOS HIG
  • Conversion optimization

Interactive reinforce MVP

at Fareportal

MVP project to implement flight listing reinforce interaction in CheapOair progressive web app experience to improve listing page engagement.

  • UI design
  • UX research
  • User flow
  • Persona
  • Front-end
  • HTML / SCSS
  • Javascript
  • RWD
  • PWA
  • Interaction
  • Conversion optimization

User persona poster

at Fareportal

Analyze and visualize consumer data to build a group of user persona profiles

  • UX research
  • Data visualization
  • Visual design
  • User flow
  • Branding
  • Persona
  • Print design

Brand identity & logo design

at Various clients

Explore and build up the visual communication of the brand identity.

  • Branding
  • Art directing
  • Illustration
  • Brand sprint
  • Visual design
  • Visual narrative
  • Print design

Comedy portal MVP

at Thoughtbot

Refine the product strategy to build a valid MVP version of the web app and native app along with the marketing landing pages.

  • Product strategy
  • Front-end
  • RoR
  • HTML / SCSS
  • Jamstack
  • UI design
  • Branding
  • Illustration
  • Visual narrative
  • User test
  • iOS HIG
  • No code
  • Adalo

Dating app MVP

at Thoughtbot

Set and validate the product concept via a design sprint workshop and build the landing page for the pre-launch marketing campaign.

  • Product strategy
  • Design sprint
  • Prototype
  • UI design
  • iOS HIG
  • Interaction
  • User test
  • HTML / SCSS
  • Jamstack
  • Art directing
  • Illustration

Hero image illustration

at Thoughtbot

Illustrate the core product value of the business to communicate visually.

  • Illustration
  • Visual narrative
  • UI design
  • Visual design
  • UX research
  • User test

E-commerce branding

at HYPD

Define brand identity and build a landing page for grand launching include illustration for opening campaign.

  • Branding
  • Brand sprint
  • Art directing
  • Illustration
  • Visual narrative
  • UI design
  • Front-end
  • Shopify
  • Liquid
  • HTML / SCSS
  • Javascript

Campaign landing page

at Beteran

Design and build a landing page for the new e-commerce launching campaign.

  • UI design
  • IA / NA
  • Visual design
  • Wireframe
  • Conversion optimization
  • Front-end
  • Shopify
  • Liquid
  • HTML / SCSS
  • Javascript