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Fig.1: Design process
Fig.2: Brand sprint process
Fig.3: Associated words by definition
Fig.4: Words tree
Fig.5: Mood board
Fig.6: Image search
Fig.7: Visual concepts
Fig.8: Sketch
Fig.9: Colorize
Fig.10: Calligraphy
Fig.11: Branded good
Fig.12: Branded package
Fig.13: Official logo
Fig.14: Official logo
Fig.15: Official logo
Fig.16: Official logo
Fig.17: Official logo
Fig.18: Official logo
Fig.19: Logo revision
Fig.20: New package design
Brand identity & logo design
Explore and build up the visual communication of the brand identity.
Design process
- Refine definition
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- Revisit core business value, purpose, and identity
- Brand sprint is a useful workshop method for this phase.
- Expanding definition
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- Expand potential keywords group with associated terms
- Words tree is a useful tool for this phase.
- Commonizing definition
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- Research and collect visual concepts/pronoun that commonly accepted and well communicated
- Image searching and a Mood board are useful tools for this phase.
- Visualizing definition
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- Sketching, digitizing the graphic and calligraphy
Noona's Ice Cream
- Business
- Artisan ice cream maker
- Concept
- Korean, big sister, ice cream, friendly, local, hand-made, Korean flavor, organic ice cream
- Website
- www.noonasicecream.com
HYPD
- Business
- Street fashion e-commerce
- Concept
- street fashion, sharable, curious, hyped, hip, trendy, urban fashion, graffiti
- Website
- hypdcorp.myshopify.com
CheapOair
- Business
- Online travel agency
- Concept
- travel, flight, affordable, cheap, easy, light, sky
- Website
- cheapoair.com
Daniel Mission Foundation
- Business
- Nonprofit organization
- Concept
- Africa, water, Daniel, lion dan, passion
E-bean design
- Business
- Digital design service
- Concept
- Design, empowering, digital, electronic, planted seed, potential, service, design service
Manhattan aquariums
- Business
- Custom aquarium
- Concept
- Water, fish, aqua, tank, fish tank, bubble, air bubble, deep blue, deep blue sea
Gelato vero
- Business
- Ice cream supplier
- Concept
- High-end, gelato, ice cream, italian, italian gelato, G, V, scoop, cone, waffle cone
Ninja's Black Savory
- Business
- Food / snack
- Concept
- Asian, ninja, black, savory, seaweed, snack, kid friendly, fun, easy, discipline, organic
Contribution
- Brand strategy
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- Conduct brand sprint to refine brand identity
- Document and implement branding guideline
- Curate the brand context for better communication
- Visual design
-
- Conceptualize brand identity
- Visualize the concept