Han Lee

Han Lee, a product designer who helps to solve UI/UX problems of digital products, through front-end development and product consulting for 10+ years.

I studied fine and studio art at Hong-ik University in South Korea and the Cooper Union in New York City. After schools, I translated my learnings of the human-artwork interaction into the human-computer interaction. Since then, my goal is always to communicate with the audience naturally.

I love drawing illustrations and digitalizes them to create animation. I am also a super talented Amazon box artist. 📦

Telling a story is one of the most effective ways to deliver information. When we tell a story, the information is flowing with context. In storytelling, we don't dump information in audience's face.

When I was in college, my biggest challenge was delivering the message through my artwork because I wouldn’t be around all the time to explain things.

Now, I have to tell a story about my product without standing by my users. And I need to do that visually. I should understand the flow of thoughts of my users, and curate the information to fit with the context at times.

- all to tell a story visually about the product.

I learned from my experience that as I understand more atoms of the user's ultimate experience, my product gets better usability—the user experience is the product as a whole, not one component by component in separation.

And that idea has pushed me to look into other digital design elements, such as animation, accessibility, coding, and scripting.

I also have experience as a studio artist, a visual designer, a UI designer, a front-end developer, an illustrator, and an interaction designer for the past 10+ years. And that helps me to grow as an all-around product designer.

• Product designer

  Thoughtbot / Client success / New York, NY

  Solving UI/UX problems of digital products through front-end development and product consulting. Conducting design researches, participating, and facilitating product design sprints. Contribute UI, UX design iteration process.

• Design manager

  Fareportal / Mobile product / New York, NY

  Working closely with the head of the mobile product. Responsible for overseeing the quality of UI design, the seamlessness of the UX of the product. And accountable for supervising the quality of front-end codebase.

• Design Team Lead

  Fareportal / Web app & booking engine / New York, NY

  Responsible for providing design feedback in iterative product the design process, and creating hand-on design deliverables such as wireframes, prototypes, and high-fidelity UI mockups.

  Also contributing to building MVP for product experiment by utilizing front-end coding ability. Participating in creating a branding guide, style guide, and UI library.

• UI/UX designer

  Fareportal / Web app & booking engine / New York, NY

  Reporting to the Creative Director and working closely with the Product Manager.

  Responsible for UI/UX design workflow to create high-quality design solutions to serve e-commerce User Experience. Collaborating with the product team to provide design guidelines and UX feedback and contributing to creating user-friendly branding, including a branding guide, marketing materials, and brand identity.

• Web / Motion Graphic Designer

  SB design studio / Web design / New York, NY

  Reporting to the Creative Director, and working closely with the Product Manager.

  Providing branding identity, presentation for clients. Creating UI design solutions, marketing materials, and CMS template/theme by front-end coding.
  Creating flash animation, editing promotion video.