Han Lee

Revisit the information architecture of the car listing page and detail page of CheapOair native iOS application to improve the car rental process.

• UI design
• IA / NA
• Style guide
• UX research
• Persona
• User test
• Wireframe
• Prototype
• Interaction
• iOS HIG
• Conversion optimization

Refine the product strategy to build a valid MVP version of the web app and native app along with the marketing landing pages.

• Product strategy
• Front-end
• RoR
• HTML / SCSS
• Jamstack
• UI design
• Branding
• Illustration
• Visual narrative
• User test
• iOS HIG
• No code
• Adalo

Set and validate the product concept via a design sprint workshop and build the landing page for the pre-launch marketing campaign.

• Product strategy
• Design sprint
• Prototype
• UI design
• iOS HIG
• Interaction
• User test
• HTML / SCSS
• Jamstack
• Art directing
• Illustration

Illustrate the core product value of the business to communicate visually.

• Illustration
• Visual narrative
• UI design
• Visual design
• UX research
• User test