Works in 'IA / NA' | Han Lee - Product Designer

Works in 'IA / NA'

Redesign the flight search feature and other home page components for CheapOair iOS native app to improve funnel.

UI design
IA / NA
UX research
Wireframe
User flow
Prototype
Interaction
Visual narrative
iOS HIG
Front-end
Styled components

Re-architect and redesign the checkout process flow of CheapOair iOS native application to reduce the 'abandon cart' scenario.

UI design
IA / NA
Style guide
UX research
User flow
Wireframe
Prototype
Interaction
iOS HIG
Front-end
Styled components
Conversion optimization

Revisit the information architecture of the car listing page and detail page of CheapOair native iOS application to improve the car rental process.

UI design
IA / NA
Style guide
UX research
Persona
User test
Wireframe
Prototype
Interaction
iOS HIG
Conversion optimization

Design and build a landing page for the new e-commerce launching campaign.

UI design
IA / NA
Visual design
Wireframe
Conversion optimization
Front-end
Shopify
Liquid
HTML / SCSS
Javascript